Chamomile Under the Rain
Packaging & Brand Identity

The new release of an organic skin-care line-up for individuals who strive to calm their skin from redness

Project Information

Project Summary

Branding

Chamomile Under the Rain was born from my struggle with acne and the realization that mental health is an important factor in skincare. Watching the rain and drinking chamomile tea helped me relax and reduce redness. The brand focuses on rejuvenating the skin and alleviating redness

Identity

I decided to utilize a sharp yet elegant sans-serif with italicized letters to emphasize the letter-mark. A pictorial mark of a chamomile is vectorized to fill in the space, creating a combination mark

Who is Our Audience

We are aiming for individual who suffers from heatness and redness in the skin from any outdoor activities or social activities. For any age and for any skin-type, we want to ensure our product relieves the redness and leaves an amazing brightness to prevent inflamed skin