Art Institute of Chicago
Type & Image

An upcoming exhibition requires an immense amount of marketing and design to showcase great works and historical figures

Project Information

Project Overview

I designed an exhibition poster and marketing essentials for The Art Institute of Chicago by studying the relationship between type and image to create a visually compelling design that captures the essence of the exhibition

Researching Movements

After researching an artwork and movement that's visually compelling, I ultimately chose the Roman Art Period sculptures for their powerful expressions, gazes, and stances

The Work and its Theme

I chose the Portrait of Marcus Aurelius for the Roman Art Exhibition because of his role as a general and emperor in the Golden Age of the Roman Empire. His powerful gaze inspired the theme of prowess, representing control, rule, and balance

Experimental Grid

With the given composition, my next step was to explore different layouts to focus on three important design elements (Focal Point, Balance, and Contrast) that combines into something visually compelling

Color and Identity

I used a striking neon-green color to make the poster visually compelling. This color represents confidence and high energy, complementing the sculpture's prowess

Five Experimental Designs

With exploration on the grid, I created five designs to narrow down the final design. Not only does each poster follow the three design elements, but also explores typefaces, placement, and hierarchy

Narrowing Down to Final

Out of the five experimental designs, there were working area and non-working areas. To choose the final design, I complied the best aspects in each design to combine them into the final poster

Final Design Poster

Meeting my objectives with this final poster by balancing focal point, symmetry, and the theme of prowess, it was time to implement this into mockups and advertisement

Marketing Design

For horizontal design-promotions, I still can use this layout, specifically, the use of the left neon-green for information. This is the best for mockups such as billboard where the width overpowers the height

Tickets | Badges | Stationery

What’s an exhibition without tickets and hard-working employees to ensure every member has a great time at the Art Institute’s comfortable and safe space. Check out these mockups along with stationery items you can get at the gift shop